Urban Rural Dichotomy

Rural Markets differ from urban markets in the following clearly recognisable ways :

1) Sectors of economy

1. Urban: Manufacturing and Service
2. Rural: Agriculture

2) Size of Market

1. Urban: Large, engaged in a variety of communities – schools, colleges, colonies, social, clubs, and internet. Thus one can see that the urban consumer is bombarded with messages and are relatively more open-minded. There is also a high population density.
2. Rural: Open farms, relatively smaller and fewer communities with a low population density.
   

3) Homogeneity of Population

1. Urban: Heterogeneous
2. Rural: Homogenous

4) SEC differentiation

1. Urban: Full range
2. Rural: Lower number of SEC groups

5) Connectivity

1. Urban: Connection to National as well as International destinations. The telecom revolution has ensured that people can travel without moving.
2. Rural: Smaller periphery, mostly upto nearest town. Telecom revolution has touched rural areas also.
   

6) Income Flow

1. Urban:Monthly income
2. Rural: Seasonal income