India has a total of 5, 76, 000 Villages. 90% of these villages have a population which is less than 2, 000 people. Thus we are dealing with extremely fragmented markets where the population density is extremely low. This is vastly different from the urban markets where population density is high and distribution is standardized.
1, 50, 000 villages have a population of 500 or less inhabitants.
3, 16, 800 villages are in the range of 500 – 1000 inhabitants
6, 300 villages are in the range of 5, 000 or more inhabitants.
1,02, 900 villages are in the range of 5, 000 or less people but more than 1, 000
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