Interesting places on world wide web

http://www.638387.org/ If you want to know the basic demographics of any village of India. Amazing database.

Indian Rural Markets : Facts and Figures

India has a total of 5, 76, 000 Villages. 90% of these villages have a population which is less than 2, 000 people. Thus we are dealing with extremely fragmented markets where the population density is extremely low. This is vastly different from the urban markets where population density is high and distribution is standardized.

1, 50, 000 villages have a population of 500 or less inhabitants.

3, 16, 800 villages are in the range of 500 – 1000 inhabitants

6, 300 villages are in the range of 5, 000 or more inhabitants.

1,02, 900 villages are in the range of 5, 000 or less people but more than 1, 000

Urban Rural Dichotomy

Rural Markets differ from urban markets in the following clearly recognisable ways :

1) Sectors of economy

1. Urban: Manufacturing and Service
2. Rural: Agriculture

2) Size of Market

1. Urban: Large, engaged in a variety of communities – schools, colleges, colonies, social, clubs, and internet. Thus one can see that the urban consumer is bombarded with messages and are relatively more open-minded. There is also a high population density.
2. Rural: Open farms, relatively smaller and fewer communities with a low population density.
   

3) Homogeneity of Population

1. Urban: Heterogeneous
2. Rural: Homogenous

4) SEC differentiation

1. Urban: Full range
2. Rural: Lower number of SEC groups

5) Connectivity

1. Urban: Connection to National as well as International destinations. The telecom revolution has ensured that people can travel without moving.
2. Rural: Smaller periphery, mostly upto nearest town. Telecom revolution has touched rural areas also.
   

6) Income Flow

1. Urban:Monthly income
2. Rural: Seasonal income

Introductory Message

This blog I have started to put in words my thoughts related to field of economics and rural development.